Connecting fantasy with reality

April 18, 2022

Originally published in the April/May issue of TVB Europe

Connecting Fantasy with Reality _TVBEurope April May 2022_

Amazon Prime Video Italia opted for an innovative way to promote its new fantasy series, The Wheel of Time, ahead of its release at the end of 2021. The company streamed a four-hour live action role playing (LARP) launch event on its Twitch and YouTube channels, in a bid to engage young OTT viewers.

Local Italian production company Nexting deployed Dejero technology for connectivity at Gargonza Castle in Tuscany, the theatrical backdrop for the launch event. Featuring famous streamers, gamers and commentators, the multimedia presentation was streamed live to more than 5,000 spectators.

Gargonza Castle is a 13th century fortified village, spread across 10,000 square metres in the Valdichiana valley. Connectivity was therefore limited, posing technical hurdles for producing a live broadcast with multiple links between interiors, alleyways and open spaces in the remote foothills of Tuscany.

Read the article here. 

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